NEGRIL JAMAICA - THE CAPITAL OF CASUAL
The resort town of Negril is known for having one of the most beautiful and diverse coastlines in the world. From the famous Seven Mile Beach, with its powder soft white sand and calm Caribbean waters, to the jagged cliffs of the West End, Jamaica's self-proclaimed Capital of Casual is a place everyone should visit at least once in their life.
The irie spirit of the island thrives here. People from all walks of life sit side by side at the cliff's best restaurants and the beach's shanty-like bars, sipping Red Stripe and talking international politics. The code is casual and the atmosphere is relaxed; no one cares who you are or what you do, so long as your mind is open, the vibes are good, and conversation flows.
Understated luxury boutiques, budget hotels, and private vacation rentals dot the rugged coastline and southend of the Seven Mile Beach, while a number of large all-inclusive chains anchor the north. It's this diversity - from the landscape to the accommodations and people - that sets Negril apart from Jamaica's other resort towns. There's a style and price to suit even the most difficult traveller - so long as kicking back and keeping it casual is what they're after.
Most visitors to Negril spend the day on the Seven Mile Beach - tubing, snorkelling, parasailing, and jet-skiing are just a few of the water sports available for hire - while the more adventurous may head to the West End for cliff jumping. Cliff jumping - or diving - should only be attempted in the presence of others at a familiar location; some dive points reach more than 40 feet (12 m) high shopping. Others may want to venture along the West End Road, or Lighthouse Road as it is also known, to shop for local souvenirs or visit the Belgian engineered landmark, Negril Lighthouse.
The beach may be the initial draw, but Negril also offers up some of Jamaica's best entertainment from beach parties at Margaritaville to cliff jumping at the world-famous Rick's Cafe. Not to be outdone, a number of other local bars and restaurants feature live entertainment, hookah nights, and the occasional dance party that starts and ends in usual island fashion, that is: late and as the sun comes up, respectively.
Whether you plan to spend your Negril vacation on the beach or on the go, the video below is just a taste of what's in store. If you can close your eyes and feel the sand on your feet and a cold drink in hand, you've picked the right place...and we can't wait to welcome you!
PS: the video will stop playing if you leave this page, so click here to keep listening.